Jason Billingsley said...
Ready for the controversy? I think this is a ridiculous article coming from you guys! To say we shouldn't rewrite URLs because we may rewrite irresponsibly. Seriously?
That is like saying people shouldn't drive because if you do it wrong, you may cause an accident. Come on. Give people proper guidelines. Identify the parameters you guys trip on like session IDs and teach the uneducated how to best eliminate the problem.
The facts don't align with your article. All else equal, those of us who use dynamic pages using static looking URLs beat those who do not.
You often do not need to write out parameters as is. Using replacement methods when rewriting is where we see benefits.
i.e. http://domain.c...=4&productid=36
http://domain.c...den-westun.html
The URL looks more trustworthy, will get higher CTR, backlinks will contain keywords in the URL, the URL keywords will be bolded in the SERP snippet... etc.
If it is an issue of uniqueness, we should handle this on our end by adding unique identifiers to our URLs.
I am shocked at this article. It's bordering on irresponsible as you know how webmasters pander over everything you guys/gals say on official Google blogs.
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